Course Description

This workshop provides the aspiring outdoor industry entrepreneur with essential marketing and branding basics to develop a marketing plan and brand strategy. Next, the workshop also explores real-world examples of marketing in practice. It concludes with an overview of related marketing topics for new outdoor business owners to consider as part of their marketing efforts.

Workshop Learning Objectives:

  • Comprehend and apply the fundamentals of marketing analysis, segmentation, targeting, positioning, and consumer behavior.
  • Recognize the elements of the Marketing Mix and how they are used in developing the marketing strategy.
  • Learn the marketing plan components and their role in executing the marketing strategy.
  • Develop an understanding of branding essentials and the necessary elements for creating a brand.
  • Recognize marketing and branding essentials in practice.
  • Learn the role other topics have in developing a brand’s marketing strategy.

Part 1 Marketing Essentials
Part 2 Branding Essentials
Part 3 Marketing in Practice
Part 4 Related Topics


The workshop can be taken as a one-off non-credit course or as part of the Professional Outdoor Industry Certificate program.

Applies Towards the Following Certificates

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